VOLUME 6

Elevated Edition

The Earth Issue

Environmental consciousness is more than just saving the sea turtles — though it’s a great place to start. By working to protect them and our oceans, we are simultaneously creating a better future for our planet and ourselves.

Sustainability in the media appears trendy, promoting metal straws, mason jars, and tote bags, but the issue is not a passing craze and more is expected from us. As consumers, our intentions and corresponding actions reflect how much concern we have for our home: planet Earth.

Though we would love for environmental concern to grow organically, the last year has been a catalyst in the realization that our harm to the environment comes back to bite us.

Of 3,000 people surveyed worldwide, it was found that:

  • There has been a 25% increase since the beginning of the global crisis of participants practicing more green behaviors everyday
  • More than 2/3 of respondents think that environmental issues should take precedence in economic recovery plans
  • 40% of individuals report that they intend to adopt more sustainable behavior going forward
 

Boston Consulting Group continues in giving reason for companies to adopt the desires of the surveyed consumers.

Expectations are high. How businesses large and small handled environmental responsibility throughout the past year offers an opportunity for change and to gain the favor of a mass customer base: young people.

“The commitment to sustainability is even more pronounced among younger people, who have a stronger conviction that personal behavior can make a difference in addressing environmental action and who expect environmental concerns to be front and center in recovery plans.”

The first part of this edition looks at climate change and the steps being taken to combat it. Then we touch on wildlife and give you the opportunity to dive deeper into how our actions impact the planet.

(We threw a surprise in there along the way; a gift from us to you).

READ: This Playbook provides insights, guidance, and case studies of companies that are seeking to advance climate justice in their operations, supply chains, and in the communities they impact  >>

PLAN: Green Dreamer keeps us all in the know with all upcoming major environmental awareness dates for 2021  >>

LEARN: Greenwashing 101. Learn how to spot the difference between what’s real sustainability and what’s just good marketing >>

CALLED OUT: Here’s a roundup of companies and their products that have been accused of not being as environmentally friendly as advertised >>

DOWNLOAD: We wrote a guidebook! The Small Business Sustainability Guide is a free guide with 25 actionable tips to help your company become a better steward for the planet  >>

Climate Change

PLEDGE: Be a Climate Optimist and take the pledge to beat climate change >>

FOLLOW: Future Earth is an optimistic and hopeful social media account full of cited resources and action tips  >>

NEWS: Hawaii becomes the first US state to declare an existential climate emergency threatens humanity and the natural world >>

⚡️ TAKE ACTION ⚡️

Improve Your B Impact Assessment Score in Environment

Provide employees in remote offices with written policies encouraging environmental products & practices, as well as a list of preferred vendors for office supplies.

Climate Change Combators

READ: Grumpy Turtle Creative based in Australia always brings the Good Stuff. Their most recent issue is all about how seaweed is going to save the world  >>

GIVE: 1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual memberships and everyday actions >>

FOLLOW: Not only does seaweed combat climate change, it’s delicious too. AKUA creates foods that can feed the planet sustainably while reversing climate change, and restoring health to our world’s oceans >>

HOPE: Scientists find a way to remove microplastics with bacteria >>

Animals

WATCH: Meet Ralph — the new spokes-bunny of the global campaign to ban animal testing for cosmetics. “Save Ralph” is a powerful stop-motion animation short film produced by Humane Society International, featuring an all-star multinational cast >>

SHOP: A comprehensive list of cruelty-free products and where to buy them  >>

WATCH: My Octopus Teacher – a filmmaker forges an unusual friendship with an octopus and learns much about his place in the world from her >>

LEARN: Our pollinators are in danger – The Case of the Vanishing Honeybees  >>

Wildspaces

ACT: Last Wild Places is an initiative by National Geographic to protect the natural wonders that sustain life on Earth. Learn more about their projects >>

ACT: The Only One platform is a new home for stories, solutions, and community action to protect the ocean & tackle the climate crisis >>

GIVE: Parks Project’s mission is to protect and preserve parklands for generations to come >>

Eco-Fashion

ACT: Sustain Your Style — How can we reduce our Fashion Environmental Impact >>

SHOP: For Days is a closed loop, zero waste clothing line >>

LISTEN: The Importance of Asking ‘Who Made My Clothes’ with Fashion Revolution’s Orsola de Castro >>

Dive Deeper

There Is No Planet B: A Handbook for the Make or Break Years

Mike Berners-Lee

Buy Online

Braiding Sweetgrass

Robin Wall Kimmerer

Buy Online

The Uninhabitable Earth: Life After Warming

David Wallace-Wells

Buy Online

Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America

Thomas L. Friedman

Buy Online

The Story of Stuff

Annie Leonard

Buy Online

An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It

Al Gore

Buy Online

Get creative in how you get to reading. Opt for ebooks, audiobooks, visiting a used book store, or your local library to find books before purchasing them brand new. 

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