VOLUME 5

Elevated Edition

The B Corp Issue

March is B Corp month. Or as B Lab puts it, “a time to toast purpose-driven businesses.

And toast we shall! Cause becoming a B Corp is a monumental undertaking and one that deserves to be celebrated. (Just ask us, we’re B Corp pending.)

When people ask what we do and we bring up the topic of B Corp, the first question is almost always the same:

“What is B Corp?”

Well, let me tell you, ole’ buddy ole’ pal. Even though we’re less than a year into the movement ourselves, it’s quickly become the primary focus of our business.

B Corp is a global movement of businesses that take a pledge to commit to the triple bottom line: planet, people & profit. It’s about using business as a force for good to accelerate a global culture shift and redefine success in business while building a more inclusive and sustainable economy.

In order to obtain a B Corp certification, a business must meet the highest standards of verified social and environmental performance, public transparency, and legal accountability.

There are five main impact areas B Corp focuses on:

  • Governance
  • Workers
  • Environment
  • Community
  • Customers


Businesses that engage in the B Economy must exhibit exceptional standards of leadership to some degree in all five areas.

Yet, there’s a large, global issue at play that B Corp and the businesses that enter the B Economy are here to solve: how do we protect ourselves from a system of capitalism while deriving the benefits of it?

And the movement is growing.

In case you haven’t noticed, traditional corporate structures and capitalism aren’t exactly having their best moment right now. Nor is that expected to change unless a drastic shift takes place. 81% of Millennials (damn millennials, at it again!) say they expect their favorite brands to make a public declaration of their corporate citizenships.

Our mission is to help make B Corp a global standard of business. This issue is dedicated to all things B Corp and to introduce you to this growing movement. 

WATCH: This week we find out why B-Corps are taking industries by storm and if they are one of the answers to working towards a healthier planet.  >>

EXPLORE: The official website for
B Corp & B Lab >>

ACT: Developed in cooperation with B Lab, the SDG Action Manager is a web-based impact management solution to enable businesses to take action on the Sustainable Development Goals through 2030 >>

EBOOK: The Business of Good Business — How to market for impact and connect with consciously minded audiences  >>

ATTEND: A collaborative new virtual event from some of the most passionate players in the social and environmental impact space  >>

READ: 4 Lessons From Successful B Corps — How to balance profit and purpose, from those doing it well >>

INC: In their new book, Keith Mestrich and Mark A. Pinsky explain how the power and promise of benefit corporations, led by B Lab, can change the economy  >>

WATCH: Companies large and small are using B Corp as a force for good and changing the way we do business on a global scale.  >>

Governance

The Governance Impact Area evaluates your company’s overall mission, ethics, accountability and transparency through topics such as integration of social and environmental goals in employees’ performance evaluation, impact reporting and transparency, stakeholder engagement, and more.

GUIDE: Profits with purpose —
How organizing for sustainability
can benefit the bottom line  >>

READ: Let My People Go Surfing — The education of a reluctant businessman >>

READ: 4 companies outline their paths to great governance — trust, transparency and self management are key >>

ACTION TIP

Take the B Impact Assessment

Taking the Impact Assessment is your first to  joining the B Economy. The goal isn’t to hit that magic 80 score just yet; it’s simply to benchmark where you’re at so you can start to improve.

Workers

Pool tables and an office beer keg is great and all, but that’s not what your workers really want from you. The Workers Impact Area evaluates your company’s contribution to its employees’ financial, physical, professional, and social well-being through topics such as payment of a living wage, benefits, employee health and safety, professional development opportunities, and more.

JOB HUNTING: B Work connects purpose-driven jobseekers with positions at social enterprises who are using business as a force for good >>

ANALYZE: The data is in. Here’s what matters to B Corp employees >>

READ: As Millennials and Generation Z become a greater part of the workforce and economy, companies must invest in corporate giving and CSR to remain relevant >>

Community

The Community Impact Area evaluates your company’s contribution to the economic and social well-being of the communities in which it operates, through topics such as diversity and inclusion, job creation, civic engagement and philanthropy, supply chain management, and more.

DEBATE: How to Be a Force for Good During Crisis —
even in times of economic trouble, businesses can help keep others afloat  >>

READ: 5 Steps to an Ethical and Sustainable Supply Chain >>

READ: White People — let’s talk about white supremacy >>

Environment

The Environment Impact Area evaluates your company’s overall environmental stewardship, including how the company manages general environmental impacts as well as specific topics like climate, water use and sustainability, and impacts on land and life.

EBOOK: ‘Microplastics, Massive Problem’ aims to answer everything you ever wanted to know about microplastics, and most importantly, what you can do to help.  >>

ACT: As members, we commit to giving 1% of gross sales each year to 1% for the Planet and their approved nonprofit partners >>

CLIENT FEATURE: We’re currently working with Neptunya on a (top secret!) mission-driven project. Since we can’t tell you more, we’ll leave you with this ray of
sunshine >>

WATCH: A Net Plus — Giving discarded fishing nets a new start. NetPlus® is made from 100% recycled plastic fishing net material. Bureo is working with industry leading companies to incorporate NetPlus materials into their supply chains.  >>

Customers

The Customers Impact Area evaluates the value that your company creates for your direct customers and the consumers of your products or services through topics such as ethical and positive marketing, warranty and quality assurance of products and services, data privacy, data security, and more.

READ: How to avoid purpose-washing and create a more purposeful brand >>

LISTEN: Everyone Hates Marketers — your no BS marketing resource >>

TEST: GORE-TEX leads the way in product testing and is known to throw out full batches of product if standards aren’t met >>

Take a Deep Dive

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

Ryan Honeyman & Tiffany Jana

Buy Online

Better Business: How the B Corp Movement Is Remaking Capitalism

Christopher Marquis

Buy Online

B Corp Entrepreneurs —
Analyzing the Motivations and Values behind Running a Social Business

Florentine Mariele Sophie Roth & Ingo Winkler

Buy Online

Tools for Grassroots Activists — Best Practices for Success in the Environmental Movement

Nora Gallagher & Lisa Myers

Buy Online

Family Business: Innovative On-Site Child Care Since 1983

Malinda Chouinard & Jennifer Ridgeway

Buy Online

The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years

Yvon Chouinard & Vincent Stanley

Buy Online

The B Corp Declaration of Interdependence

We envision a global economy that uses business as a force for good.

This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

  • That we must be the change we seek in the world

  • That all business ought to be conducted as if people and place mattered

  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all

  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Do you have a company or resource that you think deserves a feature in an upcoming issue of The Elevated Edition? Send an email to info@shoretosummit.co and let us know!

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