3 Steps to Set Concrete Real Estate Goals & Dominate in 2019

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It’s getting to that time of year where everyone starts planning for the next year, and what better way to do that than with beginning with goal setting.  We’re going to begin a series on motivation. Not just the hoo-rah, go get em types of motivation, the type that gets you up and moving and on the train to more leads.

Enough rambling, lets get going.

Long vs. Short Term Goals

We’ve all heard that we need to break down our goals into long vs short term, and to set SMART (specific, measurable, actionable, realistic, and timeable) goals.  In an ideal world you would make long term goals (6 months, annual, and 5 year) as well as short term (monthly, weekly, and daily), but that can be overwhelming and we are busy people. Don’t overwhelm yourself, because it can quickly cause burnout.  Start where you are comfortable, you can always move up from there.


A key thing with goal settings is to visualize yourself actually achieving the goal, and the best way to help this is through writing your goals down in the present or past present tense.  This method works with both short and long term goals. As a real estate example for the month of April say, “On April 30 I have closed 3 deals this month” or “By April 30 I have successful converted 3 leads into meetings and have signed one buyer agreement.”  Make them do-able and measureable. One of my favorite things is to set a realistically achievable goal, and then set a “super” goal or something that is just on the outer edges of achievable.

Reverse Engineer

This is my favorite to do with annual goals, and also involves visualization.  I want you to close your eyes for a second and visualize what you want your life to look like exactly one year from now, write that down.  Now, figure out what steps it would take to achieve those goals. Break it down into large ideas first, like basic steps, and then break those down into more specific steps to achieve those goals.  For example: I want to have more listings than buyers, and be able to spend more time with my family. As an option break down how you’ll transition and attract more sellers, what you’d like to be doing with your family, and better organize your time to achieve the large goal.  Then break those down into smaller, monthly, actionable steps to help you reach that ultimate option.

I’m going to keep these short, but if you’d like access to our videos, organization techniques, and daily organizers get on the waitlist for our next round of courses coming early 2019.

 See you all soon.

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