Posts in Marketing
Save Time Marketing Your Real Estate Business with Social Media Scheduling Apps
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“There just aren’t enough hours in a day.”

“Marketing is a full time job in itself!”

I hear this from nearly every one of my new real estate agent clients during our first week of working together and I empathize with you completely. In my ideal world, days would be at least 36 hours long. Unfortunately, we’re stuck with cramming 36 hour days into only 24.

With such hectic days, it makes you wish you could clone yourself just to knock out those pesky tasks you only mildly enjoy so you can focus on your bread & butter. If you’re here, my guess is marketing may be one of those tasks you would rather delegate to your cloned self.

Today I’m tossing one of my favorite marketing hacks at you: social media scheduling apps.

Social media scheduling apps that let you bulk schedule your social content so you can set it and forget it.

Personally, while I love Instagram and social media, I’m more excited to interact and engage with my audience than I am to post. Posting stresses me out and makes me feel like I’m wasting valuable time I would rather use chatting with you guys. I get caught up wondering what to post, when to post, did I even post at all this week!

Bring in social media apps, which take away the guess work.

Using Apps to batch social media posting

Social media is an interactive, lead generating machine. It should be treated as more than just some box you check off and be on with your day. It’s important to be intentional with the content we’re posting, when and why. This means having a content calendar for what we’re posting and when.


Not sure how to get started with your social media strategy?

Download the 30-day Content calendar & Planning Guide


But we don’t want to stop everything we’re doing on a Tuesday at 3pm just because data dictates that’s an optimum time to post.

Instead, we’ll use the process of batching to post content consistently.

Batching is a productivity and time management tool where you group similar, reoccurring tasks together and knock them out all at once. It allows you to maximize your time and brainpower for concentration while decreasing distraction and the brain-drain that comes with shifting from one task to another.

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Social Media Batching Tools

Before we can begin batching out our social media, we’ll need to put together our toolkit.

There are a couple different social media schedulers out there to choose from but these are the ones I use and love.

Hootsuite

Hootsuite is one of the original players as far as social scheduling apps go. It’s also one of the most robust. Hootsuite lets you manage up to 10 social profiles all from one place.

Later

Later is another scheduling app just like Hootsuite, except that Later is optimized for Instagram. There are a couple features Later has that you won’t find in Hootsuite, such as the ability to preview and edit the visual look of your Instagram feed beforehand.

Both Hootsuite and Later have free and paid accounts to suite your needs and budget. I’m partial to using Later just for Instagram while keeping Hootsuite for everything else.

Again, these are my personal favorite schedulers. If there’s one you use and love that I didn’t mention, please share with us in the comments! We’re always open to new things.

Gather the content

Next it’s time to gather the content.

It’s smart to get in the mindset of thinking of everything around you as a potential piece of content. Have a place to collect pictures, quotes, information, reports, videos, news and all other manners of content. I suggest using Google Drive or DropBox.

The purpose for gathering all our content in one place is so we’re not scrambling to come up content at a moment’s notice. This is also the sort of task you can delegate out to an assistant or intern when the time comes.

Write your captions

Add context to your content.

An image, listing link or video title can only do so much. Captions are what will entice your audience to engage with your content. This is a great opportunity to show off your personality and enforce your brand story.

Add Hashtags

The last step in the puzzle is to add relevant hashtags.

Hashtags are the filling system of social media. When you add #DCrealestate to a caption, it signals to the social media platform that this piece of content has to do something with real estate in Washington DC and is more inclined to showcase your content to that appropriate audience.

The verdict is constantly influx with how many hashtags to add to any given piece of content but it’s best to use more local-specific hashtags than broad or national hashtags.

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Now you know how to quickly market your real estate business using social media scheduling apps.

But I know it can still be a little confusing figuring out exactly what sort of content to post and when. That’s why we’ve put together the 30-day Content Calendar & Planning Guide to spell it out for you exactly.

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5 Reasons Why Realtors Need Digital Marketing
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It’s safe to say technology has changed the way we perceive the world. Even crazier is how quickly it all happened. Its only been a decade since the release of the iPhone yet it’s hard to imagine life without our little pocket computers.

From our personal lives to the professional, the way things are done has changed. Everything is now available for delivery, at any time, right to your doorstep - including real estate leads.

The National Association of Realtors reports that 95% of home buyers look online during the home buying process. That number is up to 99% for Millennials. In fact, the average home buyer consults the Internet to become informed in the home buying process before ever reaching out to an agent.

While a large number of agents see this as a threat, I see nothing but opportunity and dollar signs. For the first time in the history of man, you know exactly where your qualified audience is (online) and what it is they’re looking for (home buying information). All you need to do is connect the dots and you’ll have ready buyers at your fingertips.

You’re probably wondering, “That’s fine and dandy, but how exactly do I connect the dots?” This is the part that trips up most agents. Whether it’s because of intimidation, poor support & training or any other number of reasons, I’ve see smart, capable agents give up before they even begin.

I’m not going to let that happen to you. We’re not only going to walk through five big benefits of digital marketing, but what you can do to take advantage of them.

Save Time & Money

Digital marketing is a time and money saver. Where offline marketing efforts fall short in terms of being cost-effective, the online world more than makes up for. Digital marketing offers a solution for every budget, with most solutions costing you nothing. Not only that, It’s easy to test solutions and tailor your strategy according to your budget for ease in scalability.

Digital marketing also saves on time. Once the groundwork of you strategy is built, it’s very much a set-it and forget-it system. Just push play and monitor your campaign for success.

A traditional mailer is seen one time and often immediately thrown away, but Facebook and other social media ads can be easily duplicated for quick setup and then adjusted for peak performance, as every digital marketing campaign plays into the other. Furthermore, the more you experiment with campaigns, the more your marketing platforms learn about what’s working and what’s not through machine learning and will quickly learn to automate for optimum ad performance on their own.

Stand Out From the Competition

Your headshot on a listing sign is just that - your headshot on a listing sign. It means nothing to most people.

Now there’s nothing wrong with it, in fact it’s one more chance to have your face out there. It’s just that this is the first time someone is seeing your face is in the first place. There’s no real connection there.

Now compare that to real estate agent Alain. Alain is a head chef for a local restaurant by night and sells real estate on the side. While real estate is his side-hustle, it’s food he’s truly passionate about and what he prominently features on his Instagram, along with interior kitchen styles and local food haunts. He’s using what he knows and loves to focus in his marketing efforts, make them manageable and simply downright fun to produce.

Even more-so, he’s getting listing appointments because of it. He’s built a personal brand people people connect with and want to work with.

Tap Into New Audiences

How many people do you interact with face-to-face in an average day? Twenty? Maybe thirty? Now how many of those interactions are with someone new? Do you then jump right into talking about business? Probably not.

Getting out there, going to networking events, door-knocking and meeting new people drastically raises your average daily social interactions, which directly raises your chance of meeting someone who needs you services. Yet, you’re only human.

There’s only one of you and you have a very limited cap of how many people you can meet in a day.

Digital marketing nullifies this factor. A sentence spoke out-loud in a conversation is lost with the memory of the person you spoke it to. But a sentence typed into the recesses of the Internet never goes away. In fact, it compounds.

The average American spends 11 hours a day consuming media. That’s 11 hours of opportunity for you to craft a message that reaches that one person. That same message will play on repeat to continually reach out to not only that same person, but will play to thousands of other homogenous audiences.

You can only reach so many people personally in one day. Digital marketing is the megaphone you need to be heard.

Analysis

If you’re a fan of numbers or a stickler for reports, then pay attention. A huge pro digital marketing has over more traditional sales tactics is the ability to track and analyze just about everything.

There isn’t a piece of technology on the market today that doesn’t have some form of tracking and most reports are downright detailed. Google Analytics and Facebook Pixel are powerful tools you can integrate into your website that let you see exactly who your customer is, where they come from, how they move through your marketing systems and what’s leading - or not leading - to conversions.

It’s a treasure trove of information right in the palm of your hands that shows you the big picture and trends to measure for success.

Technology Moves Fast - Don’t Get Left Behind

Everything is going digital. Those who don’t keep up will get left behind. It’s up to no one else but you to keep up.

I know that comes off as a bit scary. That’s not my intent. My intent is that you understand the gravity of the situation. By refusing to keep up with the norm of how things are done, you’re placing your commission check on a silver platter for someone else.

This doesn’t mean you have to become some sort of IT pro. That’s silly talk. You just have to keep up.

A lot of agents fear technology and the news is quick to capitalize on headlines about how to robots are taking over. This isn’t Terminator. Hell, this isn’t even Wall-e. Technology should be something you embrace.

We’ve made technology out to be this big, scary thing that only geniuses with computer hacking skills can understand. Nothing is further from the truth. At it’s essence, technology is the advancement of human tools and ingenuity. The Dictionary defines it as, “the application of knowledge for practical purposes.”

The wheel is an example of technology. I think we can all agree the wheel is a good thing. So are the tools being developed for real estate agents. They exist to make your job easier, not harder.


Don’t let marketing and technology INTIMIDATE YOU.

IT’S MUCH MORE MANAGEABLE & FUN THAN YOU THINK.


Everything appears more difficult or painful when you’re first starting out.

It’s the newness of it all that’s scary and not knowing how to piece it all together can leave you paralyzed from moving forward. The truth is, once you have someone walking you through it all, it becomes second-nature.

That’s why we’re launching The Modern Agent Mastermind.

We don’t want to simply walk you through the pillars of digital marketing, but give you the templates, trainings and teachings you need for marketing success. With guided support, we’ll build a solid foundation from which to grow your digital brick and mortar. So if you’re a new to this whole thing, we’ll show you where to start. And if you’re ready for something a little more “advanced,” we can help you with that too.

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    << For those who can’t wait and want to dive right in, download the Real Estate Marketing Plan & Content Calendar below to get started. >>

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    4 BIG Myths About Marketing Your Real Estate Business Online
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    Ahhh the Internet.

    Opening doors to new marketing avenues since 1991.

    That was almost 30 years ago. Yet, why does it seem like the real estate industry has taken so long to really jump on the bandwagon?

    Sure, there are platforms by the dozens hawking online lead services and listing markets to realtors. Brokerages even give their agents their own web pages. However, none of the avenues presented to agents seem to pan out. Or if they do, they cost an arm and a leg to use.


    4 Real Estate Marketing Myths Debunked


    These marketing nuances have led to the formation of myths. These myths in turn hold agents back from achieving their true digital marketing potential. That's not okay with me. My goal as a marketer is to get the story of your real estate business out there for all the world to hear! 

    We're going to debunk four of the most common myths I hear on a daily basis right here, right now. 

    MYTH #1: DIGITAL MARKETING IS FOR OTHER INUSTRIES, NOT REAL ESTATE

    Digital marketing is for everyone and anyone who has something to say, share or sell - including your real estate business.

    In fact, with a low barrier to entry, flexible budget spend, and a large, engaged audience you should actually be saying it's the PERFECT place to market!

    Real estate is an exciting market with loads of lessons, tricks, and inspiration to share. Just look at shows like Million Dollar Listing and Love It or List It.  These shows prove that not only is real estate entertaining but in demand.

    When you say things like, "digital marketing isn't for real estate, " what you're really saying here is, "I'm not meant for digital marketing," or "I have nothing exciting enough in my life to share."

    Stop that negative talk right now! You have more than enough content in your life to share. Your personal business story is just as exciting as that of any influencer. You just may not know how to properly tell your story just yet or how to see content opportunity when it's staring you in the face.

    Not to fret, we'll get you there.

    MYTH #2: I’M TOO BUSY TO MARKET MY BUSINESS

    Marketing doesn't have to take hours out of your day.

    It's best to think of marketing in terms of small investments deposited daily that add up for big rewards. The key to making your digital marketing efforts manageable is to narrow down your efforts to the right channels and develop the right strategies around them.

    You're doing yourself a disservice by trying to be everywhere, on everything, all the time. It's much easier and much more effective to focus your undivided attention on targeted, engaged audiences. Instead of trying to be on Facebook and Instagram and Twitter and YouTube and Medium and whatever new app is popular at the moment, focus your attention intently on just two or three of those for a while. Go where your audience is most engaged and where it's most fun for you.

    For example: Twitter is a difficult platform to master. While there are realtors out there rockin' Twitter, take comfort in knowing that's not the norm. This is because Twitter is a platform requiring high-levels of personal engagement with very frequent updates. It takes a certain personality and if that's not your personality, that's okay. Find the platforms you work with best and develop systems around engaging with them.

    MYTH #3: DIGITAL MARKETING YIELD INSTANT RESULTS

    Good digital marketing takes time.

    There's no way around this. Believe me, I've tried.

    When I was working in agencies, I would create pieces of content in January that sometimes wouldn't take root organically until well into July. But once something took root watch out because digital marketing done well tends to have a beautiful snowball effect.

    Your goal and mindset for marketing is to play the long game. Your mission, should you choose to accept it, is to build a foundation that won't collapse in the ever-changing atmosphere that is digital marketing.

    A web presence built with a solid strategy will remain impenetrable and effective despite algorithm changes, tech updates or evolving web applications.

    Now this doesn't mean there aren't ways to boost your performance. A well-developed strategy will include these bootsts and is developed in a way that maintains the sudden spike in growth. But as for short-cutting your way to the front page of Google, that unfortunately won't happen overnight. Run from anyone who tells you otherwise.

    Yes, it takes patience but it is well worth the wait.

    MYTH #4: If I JUST SEO MY WEBSITE ALL MY PROBLEMS WILL BE SOLVED

    Digital marketing does not exist in a vacuum.

    While sprucing up your SEO (search engine optimization) is a crucial component to your plan, focusing on one piece of the puzzle won't solve it as a whole.

    Rather, digital marketing exists as part of a larger strategy. Each bit needs to be touched and adjusted within the plan.

    There are six key pillars of digital marketing required of every strategy:

    • Content

    • Social Media

    • Website Design & Development

    • Branding & Messaging

    • SEO & PPC

    • Email & Outreach

    When these six marketing pillars work in sync of one another, beautiful things happen.

    TAKE BACK CONTROL OF YOUR MARKETING

    Enter your information and learn how to complete your content distribution in a single morning.

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      Why Content Must Rule Your Real Estate Marketing
       
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      Content is king.

      I'm sure you've heard the expression before, but it's true. Without a strong foundation of content supporting your web presence, you may as well not exist.

      Why?  Because content is your voice. It's your substance. It's your presence. It's also how the Internet knows who you are, what you do and what your business stands for.

      "Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress the reader with your knowledge, expertise or ethos. The quicker publishers realize this, the quicker their websites take the place they expect in the industry of their choice." - Shai Aharony, CEO, Reboot Online

      I guarantee, your customer spends a lot of their time online. 73% of the US population has a social media account with the average American spending 24 hours a week online. That's 24 hours worth of opportunities to reach your ideal buyer.

      WHAT IS CONTENT?

      To put it simply, content is the collection of words and images that make up your presence.

      "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." - Content Marketing Institute

      The way we see it, you can stand in the town square on your soapbox and pitch your services until you're blue in the face - day after day, week after week.

      Or you can craft together a message for your ideal audience that not only provides them with a wealth of information, but continues to work while you sleep and establishes you as a thought leader in your market.

      Whether you choose to embark in option one or two, is up to you and your style of doing things. But allow me to clue you into which one delivers greater results and qualified leads and take less time (Hint: it's two. The answer is option two.)

      WHAT MAKES CONTENT GOOD?

      Hosting Facts estimates that over 3 million blog posts are uploaded to the Internet every day. That's a LOT of content. However, a lot of that information is pushed to the dark corners of the internet where it goes to die, never to be seen again. That's because in a world of limited data space, content information must be prioritized with quality content receiving priority. How this occurs within the realm of search engines is known as SEO (search engine optimization). There are many strategies you can piece together to optimize your content and web presence, yet every strategy is founded on very basic easy to learn, implement and maintain principles.

      Good content is valuable. You can post your latest home listing as many times as you want on the Internet, but if it's not valuable to your audience, it won't receive engagement and be essentially useless.

      Good content is targeted. What's valuable for one audience won't necessarily be valuable for another. Your message must align with the goals and values of the audience you seek.

      Good content is consistent. Think of it like maintaining a garden. You plant a garden but that garden won't bloom unless it's consistently watered and maintained. Otherwise, it withers and fades. The same can be said of your Internet presence. Consistently adding new content and updating the old keeps your audience engaged. Additionally, it tells Google that this site regularly contributes to the global digital community and therefore should receive priority.

      Good content converts. Your content can be valuable. It can be precisely targeted for your audience. It contributes to a well maintained web presence. But if your content doesn't drive your audience to act, it will never be valuable to you. Because good content converts. It makes people think and act. Every piece of content needs a call-to-action that directs your audience toward your ultimate goal - to make the sale.

      The 3 Keys to Execute a Successful Real Estate Content Plan

      PLAN YOUR CONTENT

      If you fail to plan, you plan to fail. Plan your work and work your plan. 

      I've been that person before who doesn't plan. Who would sit down at my computer and think, "hmm, what am I going to write about today." I would find myself clicking on random articles for inspiration and end up deep down the Internet rabbit hole. Next thing I know it's 1pm and I'm reading an article about why I should be eating almond butter instead of peanut butter.

      Don't be the former me. You'll only end up wasting time and spending what precious hours you have left reacting to your work, scrapping together something that's passable. Instead, be proactive in any work you do and plan it out.

      CREATE YOUR CONTENT

      Once you've planned out your content you get to move on to the fun part - creating your content.

      This is where you get showcase not only your company, but you and what it is that makes you great at your job. Have fun doing it!

      Content creation can be anything from going to listings and taking pictures to showing off your favorite local haunts. Talk about some of your favorite architecture in your city and what makes it unique. If you like to write, blog about trending topics in your business or locale. I've seen real estate agents run local food blogs in their city and get listings out of it. Or if you have a side passion for photography, really dive into utilizing Instagram as a gallery.

      Don't dread creating content because you don't see yourself as the "creative-type." Everyone is creative in one way or another. Tap into the unique talents that are yours.

      DISTRIBUTE YOUR CONTENT

      It's not enough to simply create content, post it up and call it a day. You must distribute it and announce it to the world! This is where having established social media accounts and some light PR skills come in handy.

      Remember that audience we talked about earlier? Find out where they are and distribute your content to them. Maybe they're on Instagram, maybe they're more of the Facebook type. Perhaps its best to hit them with this piece of content in your bi-weekly newsletter. Or maybe you have a friend that runs a popular blog who's willing to let you cross-promote. Every strategy is different, you just need to find yours.


      Take the guesswork out of planning your content with our 30-day content calendar. We've even tossed in a 16-page guide on how you can easily distribute an entire month's worth of content in a single morning. DOWNLOAD THE PLAN HERE!

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