“There just aren’t enough hours in a day.”
“Marketing is a full time job in itself!”
I hear this from nearly every one of my new real estate agent clients during our first week of working together and I empathize with you completely. In my ideal world, days would be at least 36 hours long. Unfortunately, we’re stuck with cramming 36 hour days into only 24.
With such hectic days, it makes you wish you could clone yourself just to knock out those pesky tasks you only mildly enjoy so you can focus on your bread & butter. If you’re here, my guess is marketing may be one of those tasks you would rather delegate to your cloned self.
Today I’m tossing one of my favorite marketing hacks at you: social media scheduling apps.
Social media scheduling apps that let you bulk schedule your social content so you can set it and forget it.
Personally, while I love Instagram and social media, I’m more excited to interact and engage with my audience than I am to post. Posting stresses me out and makes me feel like I’m wasting valuable time I would rather use chatting with you guys. I get caught up wondering what to post, when to post, did I even post at all this week!
Bring in social media apps, which take away the guess work.
Using Apps to batch social media posting
Social media is an interactive, lead generating machine. It should be treated as more than just some box you check off and be on with your day. It’s important to be intentional with the content we’re posting, when and why. This means having a content calendar for what we’re posting and when.
Not sure how to get started with your social media strategy?
Download the 30-day Content calendar & Planning Guide
But we don’t want to stop everything we’re doing on a Tuesday at 3pm just because data dictates that’s an optimum time to post.
Instead, we’ll use the process of batching to post content consistently.
Batching is a productivity and time management tool where you group similar, reoccurring tasks together and knock them out all at once. It allows you to maximize your time and brainpower for concentration while decreasing distraction and the brain-drain that comes with shifting from one task to another.
Social Media Batching Tools
Before we can begin batching out our social media, we’ll need to put together our toolkit.
There are a couple different social media schedulers out there to choose from but these are the ones I use and love.
Hootsuite is one of the original players as far as social scheduling apps go. It’s also one of the most robust. Hootsuite lets you manage up to 10 social profiles all from one place.
Later is another scheduling app just like Hootsuite, except that Later is optimized for Instagram. There are a couple features Later has that you won’t find in Hootsuite, such as the ability to preview and edit the visual look of your Instagram feed beforehand.
Both Hootsuite and Later have free and paid accounts to suite your needs and budget. I’m partial to using Later just for Instagram while keeping Hootsuite for everything else.
Again, these are my personal favorite schedulers. If there’s one you use and love that I didn’t mention, please share with us in the comments! We’re always open to new things.
Gather the content
Next it’s time to gather the content.
It’s smart to get in the mindset of thinking of everything around you as a potential piece of content. Have a place to collect pictures, quotes, information, reports, videos, news and all other manners of content. I suggest using Google Drive or DropBox.
The purpose for gathering all our content in one place is so we’re not scrambling to come up content at a moment’s notice. This is also the sort of task you can delegate out to an assistant or intern when the time comes.
Write your captions
Add context to your content.
An image, listing link or video title can only do so much. Captions are what will entice your audience to engage with your content. This is a great opportunity to show off your personality and enforce your brand story.
The last step in the puzzle is to add relevant hashtags.
Hashtags are the filling system of social media. When you add #DCrealestate to a caption, it signals to the social media platform that this piece of content has to do something with real estate in Washington DC and is more inclined to showcase your content to that appropriate audience.
The verdict is constantly influx with how many hashtags to add to any given piece of content but it’s best to use more local-specific hashtags than broad or national hashtags.
Now you know how to quickly market your real estate business using social media scheduling apps.
But I know it can still be a little confusing figuring out exactly what sort of content to post and when. That’s why we’ve put together the 30-day Content Calendar & Planning Guide to spell it out for you exactly.