Posts in Content Strategy
5 Fall Blog Ideas for Your Real Estate Content Strategy
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We’re into October, and there will be lots of content ideas coming with the holidays.

But what are some you can do now before the rush of November and December?

As with any content, you’ll need to find your inspiration! If you’re not excited to write about it, your clients won’t be excited to read it. Let them in on some of what you enjoy while giving them valuable content they can use.

5 Fall Blog Ideas for Your Real Estate Content Strategy

With that being said, here are some ideas.

Fall Activities Galore

Think pumpkin patches, festivals, haunted houses, and events going on in your area. Show off your neighborhood, and this will further reinforce your expertise in the community.

Are You Ready For Some Football?

Millions of Americans watch football weekly and there are lots of angles to take with this. If you live in a city with a major football team you can go the route of local tailgates, and events going on around the stadium on game days. If your demographic is more catered toward families/ suburban life, talk about the local high school football teams. Lastly, everyone can talk about game day themed food recipes or tips to make your tailgate the most “touchdown-worthy” of them all (don’t be afraid to use puns, people secretly love them).

Get The Inside Scoop On Sales & Promotions

With the holidays and Black Friday looming, most businesses are pushing mega sales. Work with a local restaurant, store, or coffee shop to promote a sale or event they have coming up - then be there. Don’t forget to promote it. This will give you an edge over your competition and help you make a new connection in your neighborhood as well.

Celebrate Minor Holidays

October is National Adopt a Dog month, and that’s something a lot of Americans can connect with.  Promote a local animal shelter, and then post some pics of some super adorable pups… No one can resist that!  Here are some other minor holidays you can promote if pups aren’t your forte:

  • October 1 International Coffee Day

  • October 5 World Teacher’s Day

  • October 6 Mad Hatter Day

  • October 14 National Dessert Day

  • October 16 Boss’s Day

  • October 19 Evaluate Your Life Day

  • October 21 Count Your Buttons Day

  • October 27 Black Cat Day

  • October 28 National Chocolate Day

Tricks & Treats

Halloween is at the end of the month and there is a lot you can do surrounding that holiday.  You can move from fun facts, to costume ideas, best neighborhoods for trick or treating, to goofy pictures of peoples costume fails or wins, scary movies, and local festivals.

Of course these are just a few quick ideas! You can always make up your own, and I can’t emphasize the point that the best content is talking about what you care about. It will come through in your content and maybe teach your reader a thing or two.

Happy fall y’all

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Content Strategy: 5 Best Places to Leaf Peep in Colorado
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We know full well how difficult it can be to come up with content for your real estate business. Which is why we’re here to give you a couple ideas!

Christina busted out this great little piece on 5 Best Places to Leaf Peep in Colorado.

So what is it exactly about this article makes it quality content? Well for starters, it’s relevant. The fall season is upon us, making this a trending topic with high traffic. Second, it’s specific. She doesn’t talk about US leaf peeping, but rather keeps it zoned in on her market. Third, it has beautiful imagery and well-placed links for added value.

Hope this gives you some inspiration for creating content in your market. Let us know what you sort of content you plan to create this fall!

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5 Best Places to Leaf Peep in Colorado

One of the greatest parts of fall is the ability to see the leaves changing and all of the beautiful colors.  Just because I love them so much, I’ve decided to share some of my favorite secrets I’ve found over the last seven years with you (and your clients if you choose to share). Also, you can find some phenomenal deals on hotels in the mountains this time of year as it’s technically their off season.

 Peak Leaf Season “Predicted” Sept 15-28


Where to Go

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Golden Gate Canyon (West Golden)  

This is one of the closest places to Denver to see the leaves and there are tons of hikes in the area ranging from 2- 20+ miles along with beautiful drives.  One of my favorite places to go is Fraser Meadow with a moderate 4.5 mile round trip hike, and views that won't disappoint. I take a lot of people here from out of town and you can’t beat the yellows of the aspens. ($7 entry fee)

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West Magnolia Trails (Nederland) 

This trail is great for hiking, mountain biking, and easy 4 wheel trails (I made it in my Kia SUV) where you will be surrounded by leaves and just the colors and smells/ sights of fall in the mountains.  The trails range from 2 miles to over 20 but be sure to bring your map (All Trails/ MTB Project) as they are uber confusing once you get back there. After enjoy a hot cocoa or coffee on the streets of Nederland. “Super Secret”- They have 25 free camping sites (still debating if I should’ve shared that)

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Guanella Pass (Grant - Georgetown)

This ones not as much of a secret but there’s a reason for it!  It’s gorgeous and you can drive the vast majority. This is about an hour out of town and I recommend driving from Grant to Georgetown.  Be patient with the people as it will probably be crowded if you go on a weekend so get out of the car, go on a hike, and just enjoy the scenery.  Don't forget to stop in the quaint town of Georgetown after for a coffee or local brew.  

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Independence Pass (Leadville- Aspen)

 I mean the town you drive out of is called Aspen so guess what you’re going to find… Aspenssssss!  This drive is a little further from the city but it is absolutely phenomenal. I recommend driving from Leadville to Aspen so you can spend some time in the town of Aspen after the ride and maybe go check out the maroon bells area. There are camping sites along the pass, hikes everywhere, gondola rides on the mountain, you literally can’t go wrong.  Hint: hotels are usually a little cheaper in Snowmass and it’s a beautiful area less than 20 minutes from downtown Aspen.

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Crested Butte 

This place is my absolute favorite.  Literally hundreds of miles of trails to hike, bike, drive, everywhere you look will be singing the colors of the mountains.  My favorite mountain bike trails are the Lupine Trails (easy), 401 Loop (Intermediate), and Doctors Park (Advanced). For driving, Kebler Pass can’t be beat with colors sweeping through the expansive valleys on either side of the pass and look on Groupon for hotel deals.

 

But, don't take my word for it!  Get out there and see it for yourself!

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4 BIG Myths About Marketing Your Real Estate Business Online
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Ahhh the Internet.

Opening doors to new marketing avenues since 1991.

That was almost 30 years ago. Yet, why does it seem like the real estate industry has taken so long to really jump on the bandwagon?

Sure, there are platforms by the dozens hawking online lead services and listing markets to realtors. Brokerages even give their agents their own web pages. However, none of the avenues presented to agents seem to pan out. Or if they do, they cost an arm and a leg to use.


4 Real Estate Marketing Myths Debunked


These marketing nuances have led to the formation of myths. These myths in turn hold agents back from achieving their true digital marketing potential. That's not okay with me. My goal as a marketer is to get the story of your real estate business out there for all the world to hear! 

We're going to debunk four of the most common myths I hear on a daily basis right here, right now. 

MYTH #1: DIGITAL MARKETING IS FOR OTHER INUSTRIES, NOT REAL ESTATE

Digital marketing is for everyone and anyone who has something to say, share or sell - including your real estate business.

In fact, with a low barrier to entry, flexible budget spend, and a large, engaged audience you should actually be saying it's the PERFECT place to market!

Real estate is an exciting market with loads of lessons, tricks, and inspiration to share. Just look at shows like Million Dollar Listing and Love It or List It.  These shows prove that not only is real estate entertaining but in demand.

When you say things like, "digital marketing isn't for real estate, " what you're really saying here is, "I'm not meant for digital marketing," or "I have nothing exciting enough in my life to share."

Stop that negative talk right now! You have more than enough content in your life to share. Your personal business story is just as exciting as that of any influencer. You just may not know how to properly tell your story just yet or how to see content opportunity when it's staring you in the face.

Not to fret, we'll get you there.

MYTH #2: I’M TOO BUSY TO MARKET MY BUSINESS

Marketing doesn't have to take hours out of your day.

It's best to think of marketing in terms of small investments deposited daily that add up for big rewards. The key to making your digital marketing efforts manageable is to narrow down your efforts to the right channels and develop the right strategies around them.

You're doing yourself a disservice by trying to be everywhere, on everything, all the time. It's much easier and much more effective to focus your undivided attention on targeted, engaged audiences. Instead of trying to be on Facebook and Instagram and Twitter and YouTube and Medium and whatever new app is popular at the moment, focus your attention intently on just two or three of those for a while. Go where your audience is most engaged and where it's most fun for you.

For example: Twitter is a difficult platform to master. While there are realtors out there rockin' Twitter, take comfort in knowing that's not the norm. This is because Twitter is a platform requiring high-levels of personal engagement with very frequent updates. It takes a certain personality and if that's not your personality, that's okay. Find the platforms you work with best and develop systems around engaging with them.

MYTH #3: DIGITAL MARKETING YIELD INSTANT RESULTS

Good digital marketing takes time.

There's no way around this. Believe me, I've tried.

When I was working in agencies, I would create pieces of content in January that sometimes wouldn't take root organically until well into July. But once something took root watch out because digital marketing done well tends to have a beautiful snowball effect.

Your goal and mindset for marketing is to play the long game. Your mission, should you choose to accept it, is to build a foundation that won't collapse in the ever-changing atmosphere that is digital marketing.

A web presence built with a solid strategy will remain impenetrable and effective despite algorithm changes, tech updates or evolving web applications.

Now this doesn't mean there aren't ways to boost your performance. A well-developed strategy will include these bootsts and is developed in a way that maintains the sudden spike in growth. But as for short-cutting your way to the front page of Google, that unfortunately won't happen overnight. Run from anyone who tells you otherwise.

Yes, it takes patience but it is well worth the wait.

MYTH #4: If I JUST SEO MY WEBSITE ALL MY PROBLEMS WILL BE SOLVED

Digital marketing does not exist in a vacuum.

While sprucing up your SEO (search engine optimization) is a crucial component to your plan, focusing on one piece of the puzzle won't solve it as a whole.

Rather, digital marketing exists as part of a larger strategy. Each bit needs to be touched and adjusted within the plan.

There are six key pillars of digital marketing required of every strategy:

  • Content

  • Social Media

  • Website Design & Development

  • Branding & Messaging

  • SEO & PPC

  • Email & Outreach

When these six marketing pillars work in sync of one another, beautiful things happen.

TAKE BACK CONTROL OF YOUR MARKETING

Enter your information and learn how to complete your content distribution in a single morning.

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    Why Content Must Rule Your Real Estate Marketing
     
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    Content is king.

    I'm sure you've heard the expression before, but it's true. Without a strong foundation of content supporting your web presence, you may as well not exist.

    Why?  Because content is your voice. It's your substance. It's your presence. It's also how the Internet knows who you are, what you do and what your business stands for.

    "Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress the reader with your knowledge, expertise or ethos. The quicker publishers realize this, the quicker their websites take the place they expect in the industry of their choice." - Shai Aharony, CEO, Reboot Online

    I guarantee, your customer spends a lot of their time online. 73% of the US population has a social media account with the average American spending 24 hours a week online. That's 24 hours worth of opportunities to reach your ideal buyer.

    WHAT IS CONTENT?

    To put it simply, content is the collection of words and images that make up your presence.

    "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." - Content Marketing Institute

    The way we see it, you can stand in the town square on your soapbox and pitch your services until you're blue in the face - day after day, week after week.

    Or you can craft together a message for your ideal audience that not only provides them with a wealth of information, but continues to work while you sleep and establishes you as a thought leader in your market.

    Whether you choose to embark in option one or two, is up to you and your style of doing things. But allow me to clue you into which one delivers greater results and qualified leads and take less time (Hint: it's two. The answer is option two.)

    WHAT MAKES CONTENT GOOD?

    Hosting Facts estimates that over 3 million blog posts are uploaded to the Internet every day. That's a LOT of content. However, a lot of that information is pushed to the dark corners of the internet where it goes to die, never to be seen again. That's because in a world of limited data space, content information must be prioritized with quality content receiving priority. How this occurs within the realm of search engines is known as SEO (search engine optimization). There are many strategies you can piece together to optimize your content and web presence, yet every strategy is founded on very basic easy to learn, implement and maintain principles.

    Good content is valuable. You can post your latest home listing as many times as you want on the Internet, but if it's not valuable to your audience, it won't receive engagement and be essentially useless.

    Good content is targeted. What's valuable for one audience won't necessarily be valuable for another. Your message must align with the goals and values of the audience you seek.

    Good content is consistent. Think of it like maintaining a garden. You plant a garden but that garden won't bloom unless it's consistently watered and maintained. Otherwise, it withers and fades. The same can be said of your Internet presence. Consistently adding new content and updating the old keeps your audience engaged. Additionally, it tells Google that this site regularly contributes to the global digital community and therefore should receive priority.

    Good content converts. Your content can be valuable. It can be precisely targeted for your audience. It contributes to a well maintained web presence. But if your content doesn't drive your audience to act, it will never be valuable to you. Because good content converts. It makes people think and act. Every piece of content needs a call-to-action that directs your audience toward your ultimate goal - to make the sale.

    The 3 Keys to Execute a Successful Real Estate Content Plan

    PLAN YOUR CONTENT

    If you fail to plan, you plan to fail. Plan your work and work your plan. 

    I've been that person before who doesn't plan. Who would sit down at my computer and think, "hmm, what am I going to write about today." I would find myself clicking on random articles for inspiration and end up deep down the Internet rabbit hole. Next thing I know it's 1pm and I'm reading an article about why I should be eating almond butter instead of peanut butter.

    Don't be the former me. You'll only end up wasting time and spending what precious hours you have left reacting to your work, scrapping together something that's passable. Instead, be proactive in any work you do and plan it out.

    CREATE YOUR CONTENT

    Once you've planned out your content you get to move on to the fun part - creating your content.

    This is where you get showcase not only your company, but you and what it is that makes you great at your job. Have fun doing it!

    Content creation can be anything from going to listings and taking pictures to showing off your favorite local haunts. Talk about some of your favorite architecture in your city and what makes it unique. If you like to write, blog about trending topics in your business or locale. I've seen real estate agents run local food blogs in their city and get listings out of it. Or if you have a side passion for photography, really dive into utilizing Instagram as a gallery.

    Don't dread creating content because you don't see yourself as the "creative-type." Everyone is creative in one way or another. Tap into the unique talents that are yours.

    DISTRIBUTE YOUR CONTENT

    It's not enough to simply create content, post it up and call it a day. You must distribute it and announce it to the world! This is where having established social media accounts and some light PR skills come in handy.

    Remember that audience we talked about earlier? Find out where they are and distribute your content to them. Maybe they're on Instagram, maybe they're more of the Facebook type. Perhaps its best to hit them with this piece of content in your bi-weekly newsletter. Or maybe you have a friend that runs a popular blog who's willing to let you cross-promote. Every strategy is different, you just need to find yours.


    Take the guesswork out of planning your content with our 30-day content calendar. We've even tossed in a 16-page guide on how you can easily distribute an entire month's worth of content in a single morning. DOWNLOAD THE PLAN HERE!

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