3 Free Lead Generating Tactics to Start Using in Your Real Estate Marketing Today

real estate marketing tactics growing leads

The other day I heard an interesting question on marketing that perked my ears and made me nod my head a little.

Someone asked, “What’s the difference between a marketing strategy and a marketing tactic?”

Great question. As was the answer, which was this:

A marketing strategy is the overall plan, vision & goal designed to promote a product or service. Tactics, on the other hand, are the actions one invokes to make that strategy happen.

Tactics are where we experiment in marketing. It’s where we play to see what works and what doesn’t. Our strategy, however, is less flexible. It requires a deep sense of thought and will remain steadfast in its course.

I bring this up because today I went live on Facebook to share 3 cost-free marketing tactics that you can begin to use in your own real estate marketing.

What I really like about these 3 tactics is that they bridge the gap between what we do online and what we do offline.


Not sure how to get started with your real estate marketing strategy?

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The 3 free marketing tactics are:

  1. Embrace video as a regular part of your marketing strategy

  2. Use Facebook Groups as a fun way to market without feeling like you’re even marketing at all

  3. Put focus in selling yourself over any single sale

I touch on each of these points in more detail on the live. Give it a watch and while you’re there be sure to connect with us as well.

See you on Facebook Live.


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Ashley Taylor

Ashley is the co-founder and marketing + tech brain behind Shore to Summit - an education & marketing service platform for real estate professionals.